Eye & Brow

Cult classic buildable and flake-free mascara.   An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade...

A clean, tinted moussey-gel for airy, feathery brows   Create a bold, full, yet effortless-looking brow that looks like you’ve added real hai...

A dual-action micro triangle pencil that lets you wear your brows however you feel it.   Brow Pop has a dual-sided triangular tip. Use the th...

Defines lashes from root to tip with fullness   A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaki...

A clean, clear brow gel boosted by hair care actives   Fluffs, lifts and sets brows for a lamination effect all day, while helping brows reac...

Fool-proof brow pencil   A beginner-friendly, micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. This u...

Art inspired—no artistry required. Eye Stylus Shadow Stick glides on seamlessly, delivering rich, waterproof pigment that blends easily and l...

For eyes that draw you in.   A clean, long-wearing, retractable gel eyeliner powered by Hyaluronic Acid for the smoothest glide and easiest ...

A clean, clear brow gel with medium hold   A clear brow gel that adds shape and structure with comfortable, medium hold and a natural finish....

Lengthening mascara + lash-boosting peptide serum in 1   A lengthening mascara that builds without clumping, powered by a lash-boosting pepti...

Eyeshadow and highlighter trios Pretty Shady eyeshadow and highlighters are one-swipe formulas that feel like a dreamy cream and stay all day...

Two-in-one formula combines a powerful treatment serum.   Made with a clinically proven biotin tripeptide provitamin B5 complex called Widela...

Eyeshadow and highlighter trios   Your favorite Pretty Shady eyeshadow and highlighter color combos, all in one compact. The pressed pigment ...

Volumizing mascara for fluffy, thick lash lovers Pretty Extra Mascara in black is easy to apply, cozy wear, and stays put without flaking or ...

Hold the line.   Designed for sensitive eyes, this sharpenable liner glides on smoothly with rich, waterproof pigment that lasts. It’s safe f...

Clean with Pro-Artist Performance   A clean, long wearing, crease-proof liquid eyeshadow that’s mistake proof and easy to apply in seconds wi...

Clean with Pro-Artist Performance   Award-winning mascara gives instant big, bold, fluffy lashes. Plastic- free formula does not contain com...

No drag with this pigmented eye pencil   A high-pigment eyeliner pencil designed for both precision and ease. The Side Eye Liner Pencil is cl...

Clean with Pro-Artist Performance   Unique cream formula infused with clay for a velvety finish as you blend. Wear alone for easy one-swipe l...

Clean with Pro-Artist Performance   Talc-free, buttery smooth, non-drying texture. Rich pigments blend easily with no fall out. Long wearin...