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Feel Good First

Skincare and wellness go hand in hand. We believe you look good when you feel good first.

What we sell

Natural Beauty

We carry products that work (and that happen to be good for you too). We are obsessed with clean ingredients and curate the best of the best, making it easier to shift to a more natural routine. We know there’s no one-size-fits-all or miracle creams. We believe beauty should be personal, honest and fun. You should love your routine–whether that’s one product or ten!



We believe in order to look good, you must feel good first. We often find that the state of our skin is a direct reflection of what’s going on inside. We share how to incorporate the best supplements and superfoods to achieve a glow from the inside out.


Our Founder


Meet Laura Lemon

After over a decade in merchandising, marketing and product development in the beauty industry, Laura Lemon created Lemon Laine to bring a bit of fun and clarity to the beauty shopping experience. Partnering with some of the best vendors and beauty experts in the world, Laura hand-picks each product with an emphasis on quality and natural ingredients. Laura is dedicated to the discovery process of testing and curating a simplified list of products that really work so you can fall in love with your beauty routine again.